Wurl
Connected TV advertising platform, part of the advertising segment
What it is
Wurl helps streaming TV services get their channels onto connected TVs and sells the ad inventory in them. AppLovin bought it in April 2022 for about $430 million in cash and stock, and it is now one of the products in the advertising segment.
Why it matters to the stock. Wurl is AppLovin's route into TV screens, so it adds a second source of ad inventory outside mobile apps.
News
No stories tagged to this project yet.