Companies/McDonald's/product line
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CosMc's

The small-format beverage concept was closed by the end of June 2025.

MCD market data

What it is

A beverage-focused small-format concept that McDonald's tested from 2023. Five locations were still open when the closure was announced in May 2025. Some of its popular drinks moved to standard McDonald's menus and were later sold under the McCafe brand.

Why it matters to the stock. The shutdown is a reference point for how the company judges test concepts, and it explains why the 2026 beverage push runs through the core menu.

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