CEO John Furner pledges Walmart will not set individual prices or use Sparky data to raise them

In a September 25 letter, CEO John Furner said Walmart sets prices on products, not on individual customers. He committed that information shared through its Sparky AI assistant will not be used to raise prices or hide cheaper options. The letter came as critics questioned whether Walmart's digital shelf labels and AI tools enable personalized pricing.

• Letter dated September 25, 2026, signed by CEO John Furner
• Prices not set by identity, income, shopping history, urgency or time of day
• Sparky data will not raise prices or hide lower-priced options
• Human staff will keep overseeing pricing