Adobe becomes pilot advertiser in OpenAI's ChatGPT ad test

Adobe joined OpenAI's ad pilot in ChatGPT, which tests ads for logged-in U.S. users aged 18 and older on the free and Go tiers. Adobe will run ads for Acrobat Studio and Firefly through its agency partner WPP. The arrangement is described as a pilot, and the post does not state payment terms.

• Test covers logged-in U.S. users aged 18 and older on free and Go tiers
• Ads planned for Acrobat Studio and Firefly
• Agency partner: WPP
• Described as a pilot; payment terms not disclosed