Netflix raises US prices on all plans, with ad-supported tier at $8.99

Netflix raised US subscription prices on all plans effective March 26, 2026 for new subscribers, with existing members moved over at their next billing cycle. The ad-supported plan rose $1 to $8.99 a month, while the ad-free Standard and Premium plans rose $2. The company ties the increase to rising content spending and new formats such as live sports.

• Standard with ads: $8.99 a month, up from $7.99
• Standard (ad-free): $19.99, up from $17.99
• Premium: $26.99, up from $24.99
• New prices apply to new subscribers immediately; existing members move at their next bill