Netflix says 2026 US upfront ad commitments nearly doubled; Ads Suite gets MRC accreditation

Netflix said it closed its 2026 US upfront with deals across all major agency partners and that its ad commitments nearly doubled, in line with its plan. It did not give dollar figures. It also said the 2027 FIFA Women's World Cup sponsorships have sold out, almost all in-game inventory is sold, and its Ads Suite received its first Media Rating Council accreditation for US in-stream video.

• 2026 US upfront ad commitments nearly doubled vs a year earlier; no dollar figure given
• 2027 FIFA Women's World Cup sponsorships sold out
• Ads Suite received first Media Rating Council accreditation for US in-stream video impressions
• Supports the about $3B full-year 2026 advertising target