PepsiCo cuts suggested retail prices on Lay's, Doritos, Cheetos and Tostitos

PepsiCo lowered suggested retail prices on Lay's, Doritos, Cheetos and Tostitos in the U.S. by up to nearly 15%, with the new prices rolling out that week. The move follows years of list-price increases and is aimed at shoppers who have pulled back on snacks. For traders it trades some pricing power in North American snacks for volume.

• Up to nearly 15% off suggested retail prices
• Same package sizes at lower prices, per the release
• Rollout in the U.S. began the week of February 3, 2026
• Brands named include Lay's, Doritos, Cheetos and Tostitos