Walmart and VIZIO add Walmart account login and L'Oreal placement on VIZIO OS

At the IAB NewFronts, Walmart and VIZIO announced that shoppers can use their Walmart account to access Smart TV features on new VIZIO OS and onn TVs. The companies also said they can link connected TV ad engagement to purchases. L'Oreal becomes the first brand in a new content-to-commerce placement on VIZIO OS.

• Walmart account login for Smart TV features on new VIZIO OS and onn TVs
• Closed-loop measurement connects connected TV ad engagement to purchases
• L'Oreal first-to-market product placement in premium content on VIZIO OS
• Walmart serves about 150 million U.S. customers weekly