Alexa+ becomes free with Prime; non-Prime users pay $19.99 a month

In early February 2026 Amazon made its generative-AI assistant Alexa+ free for Prime members in the US and ended the free early-access period for everyone else. Non-Prime customers pay $19.99 a month for full access. Amazon also added a free text-chat tier on Alexa.com and in the Alexa app, with usage limits.

• Prime members: Alexa+ included at no extra cost
• Non-Prime price: $19.99 a month for full access
• Free tier: text chat on Alexa.com and the app, usage-limited
• Article date: February 4, 2026