Prime Video ad-free tier rises to $4.99 a month and is renamed Prime Video Ultra

The ad-free option for Prime Video went from $2.99 to $4.99 a month and was renamed Prime Video Ultra, with the new price taking effect April 10, 2026. The source reports no change to the Prime membership price.The move is a small pricing lever on the subscriptions business.

• Ad-free tier: $2.99 to $4.99 per month, a 67% increase
• Renamed Prime Video Ultra; new price effective April 10, 2026
• Source does not report any change to the Prime membership price