Amazon Supply Chain Services lets merchants offer Prime delivery on their own sites
Amazon launched Prime delivery and the Prime badge for merchants' own websites through Multichannel Fulfillment, plus an MCF Preferred Pricing Program that cuts fulfillment fees for FBA sellers. Amazon says the pricing program saves 15% to 25% for the first six months with no contract. MCF operates in 11 countries, and the release says merchants can add Prime delivery more than 70% faster than standalone Buy with Prime.
- Prime delivery on merchant websites via MCF at no extra cost beyond standard MCF fees
- MCF Preferred Pricing: 15-25% off fulfillment fees for six months, no contracts
- Setup more than 70% faster than standalone Buy with Prime, per Amazon
- Amazon-reported early results: over 40% of eligible orders shipped with Prime delivery
Source
Amazon press releaseSep 24, 2026