Erica AI assistant
Surpassed 3.2 billion cumulative client interactions; about 700 million in 2025 from 20.6 million users.
The numbers
What it is
Erica is the bank's virtual assistant in the mobile app and online banking. Clients use it for everyday banking questions and tasks. The bank also runs EricaAssist, a generative AI tool for employees, which is a separate product.
Why it matters to the stock. Erica is the bank's main public AI product. Its usage is a measure of how much clients use digital channels rather than branches.
News
Bank of America says clients connected about 30 billion times in 2025; Erica used 700 million times
Bank of America said clients connected with their finances about 30 billion times in 2025, a 14% rise from the prior year.
Product