Advertising platform
Ad revenue rose 64% in Q2 2026 to $762 million, the core of the business.
The numbers
What it is
Reddit's advertising business: feed and search ads, interest and contextual targeting, Dynamic Product Ads and self-serve buying. Advertiser count and ad load drive revenue, and revenue per user is the key lever.
Why it matters to the stock. Advertising is about 94% of revenue, so ad growth and ad pricing decide the stock more than anything else.
News
Reddit Q2 2026 revenue rises 61% to $805 million; Q3 guided to $860-870 million
Reddit reported second-quarter 2026 revenue of $804.9 million, up 61%, with advertising at $762 million, up 64%.
Reddit Q1 2026 revenue reaches $663 million; advertising $625 million; Q2 guided to $715-725 million
Reddit reported first-quarter 2026 revenue of $663.4 million, with advertising at $625 million and other revenue at $39 million.
Reddit reports Q4 2025 revenue up 70% and guides Q1 2026 revenue to $595-605 million
Reddit reported fourth-quarter 2025 revenue of $725.6 million, up 70% from a year earlier, with advertising at $690 million.