Coca-Cola reshuffles operating leadership and creates a Chief Digital Officer role ahead of CEO handover

Coca-Cola announced changes to its operating leadership before Henrique Braun takes over as CEO on March 31. Sedef Salingan Sahin moves into a new Chief Digital Officer role reporting to Braun, and Manuel Arroyo takes over customer and commercial leadership from John Murphy, who remains President and CFO. Two regional groupings were also created to report directly to Braun.

• Henrique Braun becomes CEO effective March 31, 2026; James Quincey becomes Executive Chairman
• New Chief Digital Officer role; digital strategy moves from John Murphy to Sedef Salingan Sahin
• Two new market groupings report to Braun, covering Asia and Africa/Middle East markets
• Robin Halpern named Braun's incoming chief of staff