Omnicom Media and Netflix launch AI-driven ad creative collaboration

At Cannes Lions on June 22, 2026, Omnicom Media announced it is Netflix's first data collaboration partner for AI-powered ad creative. Advertisers supply Acxiom audience segments and a brand brief, and Netflix uses its AI tools to match ads to titles viewers are watching. It is available to Omnicom Media clients in the US now, with more countries expected by year-end.

• Partner: Omnicom Media, using Acxiom audience segments
• Netflix applies its AI and LLM tools to match ads with titles
• Includes closed-loop first-party measurement
• Live for US clients; expansion to more countries expected by end of 2026