Sandisk unveils SANDISK Optimus SSD brand for gamers and creators

At CES, Sandisk introduced SANDISK Optimus as the product brand for its internal SSD lineup for gamers, creators and professionals. The range is organized into Optimus, Optimus GX and Optimus GX PRO product lines. For traders the launch is a branding change in consumer SSDs rather than a new revenue driver.

• Brand introduced at CES, January 5, 2026
• Product lines: Optimus, Optimus GX and Optimus GX PRO
• Range includes the Optimus GX 7100 and Optimus GX PRO 8100 internal NVMe SSDs