Shopify adds WhatsApp marketing consent collection at checkout

Shopify started letting merchants collect WhatsApp marketing consent at checkout on September 10, 2026. The feature gives merchants a permission route to message buyers on WhatsApp. It is a minor product change with limited direct revenue impact.

• WhatsApp marketing consent can be collected at checkout
• Announced in Shopify's changelog on September 10, 2026
• Minor feature with limited direct revenue effect