Shop app moves to shop.com as Shopify updates its consumer brand address

Shopify said on September 29, 2026 that Shop is now available at shop.com. The change updates where the consumer Shop app lives on the web. It is a branding and distribution update with no direct financial impact.

• Shop is now at shop.com
• Announced in Shopify's changelog on September 29, 2026
• Branding change with no direct revenue effect