News/News/Jun 22, 2026

Walmart sets one global commerce media strategy across U.S., International and Sam's Club

Walmart unveiled a single vision for its advertising business spanning Walmart U.S., Walmart International and Sam's Club, built on scale, solutions and signals. Walmart Connect U.S. reaches more than 150 million weekly customers. Sam's Club's Member Access Platform is being renamed Sam's Club Connect.

  • Walmart Connect U.S. reaches more than 150 million weekly customers
  • Global advertising revenue grew 37% in the most recent quarter
  • Walmart Connect U.S. grew 44% excluding VIZIO
  • Sam's Club Member Access Platform renamed Sam's Club Connect
WMT around the story · hourly24 h reaction ▲ 1.86%
115.76117.78119.80Walmart sets one global commerce media strategy across U.S., International and Sam's Club1Jun 18Jun 20Jun 22Jun 24Jun 26
Source
Walmart Corporate Newsroom
Jun 22, 2026
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