Walmart sets one global commerce media strategy across U.S., International and Sam's Club
Walmart unveiled a single vision for its advertising business spanning Walmart U.S., Walmart International and Sam's Club, built on scale, solutions and signals. Walmart Connect U.S. reaches more than 150 million weekly customers. Sam's Club's Member Access Platform is being renamed Sam's Club Connect.
- Walmart Connect U.S. reaches more than 150 million weekly customers
- Global advertising revenue grew 37% in the most recent quarter
- Walmart Connect U.S. grew 44% excluding VIZIO
- Sam's Club Member Access Platform renamed Sam's Club Connect
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Source
Walmart Corporate NewsroomJun 22, 2026