Walmart agrees to buy Vibe.co, a self-serve connected TV ad platform

Walmart agreed to acquire Vibe.co, a self-serve connected TV advertising platform used by small and mid-sized businesses. Walmart did not disclose the price. The deal is subject to standard closing conditions, including U.S. antitrust review, and is expected to close by the end of fiscal 2027 without changing the FY27 outlook.

• Vibe.co operates a self-serve connected TV ad platform for SMBs and mid-market brands
• Vibe.co reports more than 10,000 advertisers
• Price and other terms not disclosed
• Expected to close by end of fiscal 2027; no impact expected on FY27 sales and operating income guidance