News/Product/Jul 17, 2026

Apple raises iPhone prices in Japan by up to about 11%

Apple raised iPhone prices in Japan on July 17 U.S. time (July 18 in Japan), with increases of roughly 8% to 11% across several models. The iPhone 17 went from 129,800 yen to 142,800 yen and the iPhone 17 Pro Max from 194,800 yen to 214,800 yen. Apple did not give a reason, and most outlets tie the move to a weak yen, while U.S. iPhone prices were not changed.

  • iPhone 17: 129,800 yen to 142,800 yen
  • iPhone 17 Pro Max: 194,800 yen to 214,800 yen
  • Increases of roughly 8% to 11% by model
  • No U.S. iPhone price change reported in the same move
AAPL around the story · hourly24 h reaction ▲ 0.86%
314.19325.42336.66Apple raises iPhone prices in Japan by up to about 11%1Jul 13Jul 15Jul 17Jul 19Jul 21
Source
MacRumors
Jul 17, 2026
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