Apple raises iPhone prices in Japan by up to about 11%
Apple raised iPhone prices in Japan on July 17 U.S. time (July 18 in Japan), with increases of roughly 8% to 11% across several models. The iPhone 17 went from 129,800 yen to 142,800 yen and the iPhone 17 Pro Max from 194,800 yen to 214,800 yen. Apple did not give a reason, and most outlets tie the move to a weak yen, while U.S. iPhone prices were not changed.
- iPhone 17: 129,800 yen to 142,800 yen
- iPhone 17 Pro Max: 194,800 yen to 214,800 yen
- Increases of roughly 8% to 11% by model
- No U.S. iPhone price change reported in the same move
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Source
MacRumorsJul 17, 2026