News/Product/Jun 25, 2026

Apple raises Mac and iPad prices on memory costs; MacBook Neo goes to $699

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Apple raised US starting prices on several Mac and iPad models on June 25, 2026, citing an AI-driven surge in memory and storage costs. The MacBook Neo rose to $699 from $599 and the base iPad Air to $749 from $599. Apple said it had never seen a component price rise this fast. iPhone prices were left unchanged for now.

  • MacBook Neo: $599 to $699
  • MacBook Air base: $1,099 to $1,299; MacBook Pro: $1,699 to $1,999
  • iPad Air: $599 to $749; iPad Pro: $999 to $1,199; base iPad: $349 to $449
  • Mac Studio: $1,999 to $2,499; iPhone prices unchanged
AAPL around the story · hourly24 h reaction ▲ 1.38%
274.88287.82300.76Apple raises Mac and iPad prices on memory costs; MacBook Neo goes to $6991Jun 21Jun 23Jun 25Jun 27Jun 29

Moves this explains

AAPL−5.02%Jun 24 · Fell 5.0% after Apple raised Mac and iPad prices because of higher memory costs, with the MacBook Neo going to $699. The broader market was down only 0.6% (S&P 500), with Microsoft -2.7% and Amazon -2.7%.
Source
TechCrunch
Jun 25, 2026
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