Mac
Revenue rose 29% to $10.4B in the June quarter, a June-quarter record, helped by the March laptop refresh and the $599 MacBook Neo.
The numbers
What it is
Laptops and desktops: the $599 MacBook Neo, the M5 MacBook Air, the M5 Pro and M5 Max MacBook Pro (March 2026), and the Mac mini, which moves to US production later in 2026.
Why it matters to the stock. Mac is the first place Apple's own silicon roadmap shows up in the numbers. The March refresh drove a swing from the weak December quarter, when Mac revenue fell 7% to $8.4B.
News
Apple makes M6 Mac mini and M5 Pro, M5 Max and M5 Ultra Mac Studio available from September 22
Apple released the new Mac mini and Mac Studio on September 22, 2026 through its stores, authorized resellers, apple.com and the Apple Store app.
Apple launches M6 Mac mini and M5 Ultra Mac Studio, pre-orders open
On August 25, 2026 Apple announced a Mac mini with the M6 chip, a Mac mini with M5 Pro, a Mac Studio with M5 Max and a Mac Studio with M5 Ultra, and opened pre-orders the same day.
Apple raises Mac and iPad prices on memory costs; MacBook Neo goes to $699
Apple raised US starting prices on several Mac and iPad models on June 25, 2026, citing an AI-driven surge in memory and storage costs.
Apple shares fall 5% to 6% on Mac and iPad price increases
Apple shares fell sharply on June 25, 2026, the day it raised Mac and iPad prices.
Tim Cook says Apple price increases are unavoidable as memory costs surge
In a Wall Street Journal interview published June 17, 2026, Tim Cook said price increases are unavoidable because memory supply has tightened and memory makers are passing on large price increases.
Apple says recycled content hit a record 30% across products shipped in 2025
Apple said on April 16, 2026 that recycled content was 30% of the material in all products it shipped in 2025, its highest share so far.