Apple shares fall 5% to 6% on Mac and iPad price increases

Apple shares fell sharply on June 25, 2026, the day it raised Mac and iPad prices. Reports put the decline between nearly 5% and 6.1%, the steepest one-day drop since April 2025, and tied it to worries that higher prices could slow demand. Irish News put the market value lost at roughly $270 billion, an approximate figure.

• June 25, 2026: down 6.1% per Irish News; nearly 5% per Irish Times
• Steepest one-day drop since April 2025, per coverage
• Trigger: Mac and iPad price increases on memory costs
• Market value lost put at roughly $270B (approximate)