iPad
Small and volatile. Revenue fell 6% to $6.2B in the June quarter, the only product category to decline that quarter, after an 8% gain in March.
The numbers
What it is
Tablets across iPad, iPad Air, iPad mini and iPad Pro. The iPad Air moved to the M4 chip in March 2026.
News
Apple raises Mac and iPad prices on memory costs; MacBook Neo goes to $699
Apple raised US starting prices on several Mac and iPad models on June 25, 2026, citing an AI-driven surge in memory and storage costs.
Product
Apple shares fall 5% to 6% on Mac and iPad price increases
Apple shares fell sharply on June 25, 2026, the day it raised Mac and iPad prices.
News