HSBC upgrades Apple to Buy, raises price target to $366 from $260
HSBC upgraded Apple to Buy from Hold on July 23, 2026 and lifted its price target to $366 from $260 ahead of the fiscal Q3 report. Analyst Nicolas Cote-Colisson cited an operational turning point, stronger iPhone demand and an AI-driven product cycle that he sees as promising. He also pointed to hardware momentum, services resilience and upcoming Apple Intelligence features.
- Upgrade from Hold to Buy; target $260 to $366
- Analyst Nicolas Cote-Colisson
- Cited operational turning point and stronger iPhone demand
- Named AI-driven product cycle and upcoming Apple Intelligence features as drivers
AAPL around the story · hourly24 h reaction ▲ 3.85%
Moves this explains
AAPL+3.77%Jul 23 · Rose about 3.8% the session after HSBC upgraded Apple to Buy and raised its price target to $366 from $260.Source
MacDailyNewsJul 23, 2026