Amazon Q1 2026 advertising revenue up 24% to $17.2B

Advertising services revenue reached $17.2 billion in the first quarter of 2026, up 24% from $13.9 billion a year earlier, or 22% excluding currency. Advertising was among the fastest-growing revenue lines in the quarter, behind only AWS and the Other line.

• Advertising services: $17.2B vs $13.9B, up 24% (22% ex-FX)
• Subscription services: $13.4B, up 15%
• Third-party seller services: $41.6B, up 14%