Advertising
Q2 2026 ad revenue $19.8B, up 26%, the fastest-growing revenue line in the table after AWS.
The numbers
What it is
Sponsored product ads, display and video ads sold to brands, mostly on Amazon's shopping sites and in Prime Video. Amazon's DSP also sells programmatic ads on third-party inventory, including Netflix ad-supported inventory since late 2025.
Why it matters to the stock. Ad revenue is growing faster than the retail product lines, so it is a key input to how the market values Amazon's retail profit mix.
News
Amazon Ads launches Amazon Ads Agent, a conversational unified DSP and console
Amazon Ads introduced Amazon Ads Agent, which merges Amazon DSP and the Amazon Ads console into one conversational interface for sponsored ads, display, video and audio.
FTC and 22 states sue Amazon over alleged inflated advertising auction prices
The FTC and about 22 states sued Amazon on August 31, 2026, in federal court, alleging it inflated ad auction prices and misled about 1.2 million US advertisers through secret surcharges on Sponsored Products, Sponsored Brands and Sponsored Display.
AWS operating income up to $16.6B in Q2 2026, a 39.4% margin
AWS operating income reached $16.6 billion in the second quarter of 2026, up from $10.2 billion a year earlier, on sales of $42.2 billion.
Amazon Q1 2026 advertising revenue up 24% to $17.2B
Advertising services revenue reached $17.2 billion in the first quarter of 2026, up 24% from $13.9 billion a year earlier, or 22% excluding currency.