Amazon Ads launches Amazon Ads Agent, a conversational unified DSP and console

Amazon Ads introduced Amazon Ads Agent, which merges Amazon DSP and the Amazon Ads console into one conversational interface for sponsored ads, display, video and audio. The DVA+ programmatic offering inside it rolls out over the coming months. Amazon said US advertisers who used conversational targeting recommendations in 2025 gained more than 25% additional unique customers on average and cut CPM by more than 10%.

• Unified DSP and Amazon Ads console with a conversational AI assistant
• DVA+ programmatic rolls out progressively over coming months
• Claimed 2025 result: more than 25% more unique customers, CPM down more than 10%
• Additional media planning and Sponsored Products recommendation features coming in the following months