Ray-Ban Meta Audio launches at $349 and Gen 3 starts at $449

Meta opened pre-orders for Ray-Ban Meta Audio at $349, with shipments set for October 13, and made the Ray-Ban Meta Gen 3 available from $449. The Gen 3 adds a 12 MP camera, nine hours of battery life and a six-microphone array. These are price points for the glasses line that Reality Labs depends on for growth.

• Ray-Ban Meta Audio: pre-orders from $349, ships October 13
• Ray-Ban Meta (Gen 3): available now from $449
• Gen 3: 12 MP camera, up to nine hours of battery, six-microphone array
• New frames include Clubmaster, Burbank, Aviator, Zena and Wayfarer