Nike
What matters nowUpdated 7 h ago
- On October 1, Nike reported fiscal Q1 2027 revenue of $11.21 billion, down 4% from a year earlier 1, and guided fiscal 2027 revenue down by a high-single-digit percentage with adjusted diluted EPS of $1.15 to $1.35 2. The 10-Q followed on October 2 3.
- NKE fell 9.25% on October 1 and rose 5.06% on October 2; the October 1 move has no published explanation, but the outlook is the event that the company's guidance story identifies as the main reason shares fell after the report 2. The pooled 24/7 venue price was 35.53 at the latest tick, up 0.72% from the previous close of 35.27.
- Fundamentals as of August 31, 2026: trailing revenue of $45.9 billion, down 1.2% year over year, with the latest quarter down 4.3%; trailing EPS of $2.08, up 6.7%; gross margin 43.1% and net margin 6.7%.
- Valuation: market cap of $52.7 billion, P/E of 17.1, price-to-sales of 1.15, FCF yield of 4.0%, and net debt of $0.99 billion.
- Insiders sold 36,839 shares worth about $1.57 million in the last 180 days across 9 sales, all under planned trading arrangements, and made no purchases.
- Next: Investor Day is set for November 16 and 17, 2026, where investors will look at whether management updates the fiscal 2027 outlook and savings targets 4. Q2 FY2027 earnings are estimated for December 17, 2026, not yet confirmed. Polymarket odds for the October Fed meeting show 81.5% for no change and 17.5% for a 25 bp increase.
SEC EDGAR · Oct 1
NIKE, Inc. newsroom · Oct 1
SEC EDGAR · Oct 2
NIKE, Inc. newsroom · Oct 1
Nike designs, markets and sells athletic footwear, apparel and equipment under the Nike, Jordan and Converse brands. Fiscal 2026 (ended May 31, 2026) revenue was $46.4 billion, flat year over year. Revenue fell 4% to $11.2 billion in the quarter ended August 31, 2026, and management expects fiscal 2027 revenue to decline by high-single digits. Traders are watching the Sport Offense turnaround, the Pace operating model announced October 1, 2026, and Greater China.
How it makes money
Nike makes most of its money from NIKE Brand footwear (about 65% of NIKE Brand revenue in fiscal 2026), apparel (about 30%) and equipment (about 5%). It sells through wholesale partners (about 61% of NIKE Brand revenue) and directly through its own stores and digital channels, NIKE Direct (about 39%). Converse, a separate brand, added $1.2 billion in fiscal 2026. The turnaround strategy is to rebuild wholesale and direct demand in performance sport, then scale that through the Pace operating model.
Last 12 monthsChart & venues →
Valuation & fundamentalsFull financials →
TTM through 2026-08-31 from SEC filings (some quarters derived from annual and year-to-date figures). Ratios use our pooled 24/7 price. Quarterly statements →
Biggest businessesAll products & projects →
NIKE Brand Footwear
Largest category, flat in fiscal 2026. Sport Offense momentum is concentrated in priority sports.
NIKE Brand Apparel
Grew about 4% in fiscal 2026, but management says NIKE Sportswear was hit hardest by consumer pressure.
NIKE Brand Equipment
Small category, flat in fiscal 2026.
NIKE Direct
Shrinking in the quarter ended August 31, 2026, with NIKE Brand Digital down 13%.
Latest newsAll news →
Jordan Brand announces Space Jam 30th anniversary collection, launching November 5
Jordan Brand marked 30 years of Space Jam with a collection of five new Air Jordan 11 designs, along with Jordan 1, Jordan 3 and Air Jordan 1 Low releases and apparel across lifestyle, basketball, golf, baseball and training.
Nike and Nigo reveal Air Force 1 World Tour shoe, launching October 17 and 22
Nike and designer Nigo unveiled a reimagined 2001 Air Force 1 with a glossy Burnt Sunrise and Metallic Gold leather upper and Chlorine Blue accents.
Nike launches LeBron 24, its lightest LeBron game shoe, on November 17
Nike and LeBron James introduced the LeBron 24, which Nike calls the lightest game shoe in the LeBron line.
Nike reports fiscal Q1 2027 results: revenue $11.21B, down 4% from a year earlier
Nike filed a Form 8-K with the SEC on Oct 1, 2026, 4:15 PM ET, reporting an event dated Oct 1, 2026.
Nike guides fiscal 2027 revenue down high-single digits; adjusted EPS $1.15 to $1.35
Nike expects fiscal 2027 revenue to decline by a high-single-digit percentage and set adjusted diluted EPS guidance of $1.15 to $1.35.
Nike sets Investor Day for November 16 to 17, 2026
Nike's October 1 announcement set its Investor Day for November 16 and 17, 2026, with a company-wide team meeting on November 18.
Products & businesses
NIKE Brand Footwear
Largest category, flat in fiscal 2026. Sport Offense momentum is concentrated in priority sports.
NIKE Brand Apparel
Grew about 4% in fiscal 2026, but management says NIKE Sportswear was hit hardest by consumer pressure.
NIKE Brand Equipment
Small category, flat in fiscal 2026.
NIKE Direct
Shrinking in the quarter ended August 31, 2026, with NIKE Brand Digital down 13%.
Converse
Revenue fell 31% in fiscal 2026 and 28% in the quarter ended August 31, 2026.
Jordan Brand
Not reported as a separate segment. Management says Jordan Brand, with Sportswear and Greater China, needs more work.
Sport Offense
The turnaround plan for performance sport. The October 1, 2026 release says it is showing momentum in priority sports.
What it's building next
Segments
| Segment | Revenue | Share | |
|---|---|---|---|
| NIKE Brand North America Nike's largest region, selling footwear, apparel and equipment through wholesale and NIKE Direct in the United States and Canada. Revenue grew 5% in fiscal 2026. | $20.51B | 44.2% | |
| NIKE Brand Europe, Middle East and Africa Nike's second-largest region. Revenue rose about 3% in fiscal 2026, and the region declined in the quarter ended August 31, 2026. | $12.57B | 27.1% | |
| NIKE Brand Asia Pacific and Latin America Nike's Asia Pacific and Latin America business, which excludes Greater China. Revenue was flat in fiscal 2026. | $6.24B | 13.5% | |
| NIKE Brand Greater China Mainland China, Hong Kong, Macau and Taiwan. Revenue fell 11% in fiscal 2026 and declined again in the quarter ended August 31, 2026, when revenue fell about 22%. Management is repositioning the business. | $5.85B | 12.6% | |
| Converse Nike's separate lifestyle footwear and apparel brand. Revenue fell 31% in fiscal 2026 to $1.2 billion, with declines in all territories. | $1.17B | 2.5% |
Fiscal FY2026 · from the annual report
Valuation & fundamentals
TTM through 2026-08-31 from SEC filings (some quarters derived from annual and year-to-date figures). Ratios use our pooled 24/7 price.
Financial statements
| Metric | TTM | Q1 FY2027 2026-08-31 | Q4 FY2026 2026-05-31 | Q3 FY2026 2026-02-28 | Q2 FY2026 2025-11-30 | Q1 FY2026 2025-08-31 | Q4 FY2025 2025-05-31 | Q3 FY2025 2025-02-28 | Q2 FY2025 2024-11-30 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | $45.89B | $11.21B -4% | $10.97Bd -1% | $11.28B +0% | $12.43B +1% | $11.72B +1% | $11.10Bd -12% | $11.27B -9% | $12.35B -8% |
| Gross profit | $19.77B | $4.80B -3% | $5.39Bd +21% | $4.53B -3% | $5.04B -6% | $4.94B -6% | $4.47Bd -21% | $4.67B -16% | $5.39B -10% |
| Net income | $3.09B | $712.0M -2% | $1.07Bd +407% | $520.0M -35% | $792.0M -32% | $727.0M -31% | $211.0Md -86% | $794.0M -32% | $1.16B -26% |
| EPS (diluted) | $2.08 | $0.48 -2% | $0.72d +414% | $0.35 -35% | $0.53 -32% | $0.49 -30% | $0.14d -86% | $0.54 -30% | $0.78 -24% |
| Operating cash flow | $2.78B | $135.0M -39% | $1.64Bd +254% | $430.0Md -76% | $579.0Md -45% | $222.0M -44% | $463.0Md -82% | $1.79Bd -13% | $1.05Bd -63% |
| Capital expenditure | $676.0M | $199.0M -4% | $138.0Md +38% | $146.0Md +80% | $193.0Md +50% | $207.0M +73% | $100.0Md -53% | $81.0Md -43% | $129.0Md -37% |
| Share buybacks | $20.0M | $0 -100% | $0d -100% | $0d -100% | $20.0Md -98% | $126.0M -89% | $199.0Md -81% | $506.0Md -43% | $1.10Bd -9% |
| Cash & equivalents | $6.90B | $6.90B | $7.56B | $6.66B | $6.97B | $7.02B | $7.46B | $8.60B | $7.98B |
| Total debt | $7.89B | $7.89Bd | $7.94B | $8.03Bd | $8.02Bd | $8.00Bd | $7.97Bd | $8.96Bd | $9.02Bd |
| Metric | FY2026 2026-05-31 | FY2025 2025-05-31 | FY2024 2024-05-31 | FY2023 2023-05-31 | FY2022 2022-05-31 |
|---|---|---|---|---|---|
| Revenue | $46.40B +0% | $46.31B -10% | $51.36B +0% | $51.22B +10% | $46.71B |
| Cost of revenue | $26.49B -0% | $26.52B -7% | $28.48B -2% | $28.93B +15% | $25.23B |
| Gross profit | $19.91B +1% | $19.79B -14% | $22.89B +3% | $22.29B +4% | $21.48B |
| Depreciation & amortization | $747.0M -4% | $775.0M -3% | $796.0M +13% | $703.0M -2% | $717.0M |
| Income tax | $792.0M +19% | $666.0M -33% | $1.00B -12% | $1.13B +87% | $605.0M |
| Net income | $3.11B -3% | $3.22B -44% | $5.70B +12% | $5.07B -16% | $6.05B |
| EPS (diluted) | $2.10 -3% | $2.16 -42% | $3.73 +15% | $3.23 -14% | $3.75 |
| Dividends per share | $1.63 +4% | $1.57 +8% | $1.45 +9% | $1.32 +11% | $1.19 |
| Diluted shares (weighted) | 1.48B | 1.49B | 1.53B | 1.57B | 1.61B |
| Operating cash flow | $2.87B -22% | $3.70B -50% | $7.43B +27% | $5.84B +13% | $5.19B |
| Capital expenditure | $684.0M +59% | $430.0M -47% | $812.0M -16% | $969.0M +28% | $758.0M |
| Share buybacks | $146.0M -95% | $2.98B -30% | $4.25B -22% | $5.48B +37% | $4.01B |
| Dividends paid | $2.41B +5% | $2.30B +6% | $2.17B +8% | $2.01B +10% | $1.84B |
| Cash & equivalents | $7.56B | $7.46B | $9.86B | $7.44B | $8.57B |
| Long-term debt (incl. current portion) | $7.94B | $7.96B | $8.90B | $8.93B | $9.42B |
| Total debt | $7.94B | $7.97Bd | $8.91Bd | $8.93Bd | $9.43Bd |
| Total assets | $38.41B | $36.58B | $38.11B | $37.53B | $40.32B |
| Total liabilities | $23.55Bd | $23.37Bd | $23.68Bd | $23.53Bd | $25.04Bd |
| Shareholders' equity | $14.87B | $13.21B | $14.43B | $14.00B | $15.28B |
From XBRL data in SEC filings. Small figures under each value: change vs the same period a year earlier. d = derived (e.g. Q4 = full year − first nine months).
NewsFull archive →
Jordan Brand announces Space Jam 30th anniversary collection, launching November 5
Jordan Brand marked 30 years of Space Jam with a collection of five new Air Jordan 11 designs, along with Jordan 1, Jordan 3 and Air Jordan 1 Low releases and apparel across lifestyle, basketball, golf, baseball and training.
Nike and Nigo reveal Air Force 1 World Tour shoe, launching October 17 and 22
Nike and designer Nigo unveiled a reimagined 2001 Air Force 1 with a glossy Burnt Sunrise and Metallic Gold leather upper and Chlorine Blue accents.
Nike launches LeBron 24, its lightest LeBron game shoe, on November 17
Nike and LeBron James introduced the LeBron 24, which Nike calls the lightest game shoe in the LeBron line.
Nike reports fiscal Q1 2027 results: revenue $11.21B, down 4% from a year earlier
Nike filed a Form 8-K with the SEC on Oct 1, 2026, 4:15 PM ET, reporting an event dated Oct 1, 2026.
Nike guides fiscal 2027 revenue down high-single digits; adjusted EPS $1.15 to $1.35
Nike expects fiscal 2027 revenue to decline by a high-single-digit percentage and set adjusted diluted EPS guidance of $1.15 to $1.35.
Nike sets Investor Day for November 16 to 17, 2026
Nike's October 1 announcement set its Investor Day for November 16 and 17, 2026, with a company-wide team meeting on November 18.
Nike debuts Apex, Alphafly 4 and Swooshfly race-day running system
Nike introduced a three-shoe race-day system aimed at runners at different levels: Apex for peak marathon performance, Alphafly 4 for distance runners, and Swooshfly for first-time racers.
Nike product chief Phil McCartney sells 2,559 shares at $37.59
A Form 4 filing shows Phil McCartney, Nike's executive vice president and chief innovation, design and product officer, sold 2,559 Class B shares on September 9, 2026 at $37.59 in a transaction coded as a sale.
Nike names Jane Ewing executive vice president and chief commercial officer
Nike announced that Jane Ewing joins as executive vice president and chief commercial officer effective September 7, 2026, reporting directly to CEO Elliott Hill.
Jordan Brand unveils Air Jordan 41 basketball shoe with gemstone colorways
Jordan Brand unveiled the Air Jordan 41, a new basketball shoe in a gemstone-themed colorway series rather than nostalgic references.
Nike and the NFL reveal eight 2026 Rivalries uniforms for NFC North and AFC South teams
Nike and the NFL published the 2026 Rivalries uniform program, with eight new Nike-designed uniforms for NFC North and AFC South clubs.
Nike and RAJ Sports partner to back Portland Thorns and Portland Fire
Nike and RAJ Sports announced a partnership during Epicenter Week in Portland to support the Portland Thorns of the NWSL and the Portland Fire of the WNBA.
David Denton becomes Nike CFO as Matthew Friend steps back, per 8-K
A Form 8-K filed June 23, 2026 says Pfizer's former finance chief David Denton becomes Nike's executive vice president and chief financial officer effective August 16, 2026.
Twelve charged in alleged $2 million cargo theft ring at Nike's Memphis hub
Federal prosecutors charged 12 people in an alleged conspiracy to steal Nike merchandise from the company's Memphis logistics center from July 2021 to about June 2024.
Nike FY2026 Q4: revenue $11.0B, down 4% currency-neutral; EPS $0.72 includes tariff gain
Nike reported fourth-quarter and full-year fiscal 2026 results for the year ended May 31, 2026.
Nike Training names The Yard Gym its first global gym partner
Nike Training and The Yard Gym agreed a global partnership that makes The Yard Gym an official Global Nike Training Partner, Nike's first global gym partnership.
Consumers sue Nike in Oregon over keeping tariff refunds
A proposed class action in federal court in Portland, Oregon, alleges Nike raised footwear and apparel prices during the tariff period and could keep the refunds of IEEPA tariffs the Supreme Court struck down, recovering the same costs twice.
Nike cuts about 1,400 roles, mostly in technology, under Win Now
Nike is cutting about 1,400 roles, most of them in technology, as part of the Win Now turnaround.
Fleet Feet expands Nike Running range across its 285-plus store network
Fleet Feet and Nike formalized a fuller nationwide partnership that moves Nike Running from a limited presence to a full rollout across Fleet Feet's stores.
Nike Q3 FY2026: revenue flat at $11.3B, gross margin down 130 bp, EPS $0.35
Nike reported fiscal third-quarter 2026 results for the quarter ended February 28, 2026.
Nike closes all Nike Studios boutique fitness locations
Nike closed all of its Nike Studios boutique fitness locations on March 27, 2026.
Supreme Court rules IEEPA does not authorize presidential tariffs
On February 20, 2026, the Supreme Court held that the International Emergency Economic Powers Act does not allow the president to impose tariffs.
Nike to cut about 775 US distribution jobs to speed up automation
Nike is cutting about 775 jobs, mainly warehouse and logistics roles at distribution centers in Tennessee and Mississippi.
NikeSKIMS Rift Mesh footwear debut set for January 26 release
Nike announced the NikeSKIMS Rift Mesh, the first footwear from its activewear partnership with Skims.
SEC filings
| Oct 5, 26 | 144 | Form 144: Notice of proposed insider sale | sec.gov ↗ |
| Oct 2, 26 | 10-Q | 10-Q: Quarterly report for the period ended Aug 31, 2026 | sec.gov ↗ |
| Oct 1, 26 | 8-K | 8-K: Results of Operations, Exit or Disposal Costs (Items 2.02, 2.05) | sec.gov ↗ |
| Sep 30, 26 | 144 | Form 144: Notice of proposed insider sale | sec.gov ↗ |
| Sep 17, 26 | 4 | Form 4: Arnault Alexandre (Director) — award 5,171 sh | sec.gov ↗ |
| Sep 17, 26 | 3 | Form 3: Initial insider ownership statement | sec.gov ↗ |
| Sep 16, 26 | 8-K | 8-K: Director/Officer Change, Regulation FD Disclosure (Items 5.02, 7.01) | sec.gov ↗ |
| Sep 10, 26 | 4 | Form 4: McCartney Philip (EVP: CHIEF INN,PROD&DSG OFCR) — open-market sale 2,559 sh | sec.gov ↗ |
| Sep 10, 26 | 4 | Form 4: Leinwand Robert (EVP: Chief Legal Officer) — open-market sale 3,646 sh | sec.gov ↗ |
| Sep 10, 26 | 4 | Form 4: Alagirisamy Venkatesh (EVP: CHIEF OPERATING OFFICER) — open-market sale 3,671 sh | sec.gov ↗ |
| Sep 10, 26 | 4 | Form 4: SWAN ROBERT HOLMES (Director) — award 5,047 sh | sec.gov ↗ |
| Sep 10, 26 | 4 | Form 4: Knight Travis A (Director) — gift 5,701,434 sh, award 5,047 sh | sec.gov ↗ |
| Sep 10, 26 | 4 | Form 4: KNUDSTORP JORGEN VIG (Director) — award 5,047 sh | sec.gov ↗ |
| Sep 10, 26 | 4 | Form 4: Henry Peter B. (Director) — award 5,047 sh | sec.gov ↗ |
| Sep 10, 26 | 4 | Form 4: HENRY MARIA (Director) — award 5,047 sh | sec.gov ↗ |
| Sep 10, 26 | 4 | Form 4: Gil Monica (Director) — award 5,047 sh | sec.gov ↗ |
| Sep 10, 26 | 4 | Form 4: Duckett Thasunda (Director) — award 5,047 sh | sec.gov ↗ |
| Sep 10, 26 | 4 | Form 4: COOK TIMOTHY D (Director) — award 5,047 sh | sec.gov ↗ |
| Sep 10, 26 | 4 | Form 4: PELUSO MICHELLE A (Director) — award 5,047 sh | sec.gov ↗ |
| Sep 10, 26 | 8-K | 8-K: Director/Officer Change, Shareholder Vote Results (Items 5.02, 5.07) | sec.gov ↗ |
| Sep 9, 26 | 144 | Form 144: Notice of proposed insider sale | sec.gov ↗ |
| Sep 9, 26 | 144 | Form 144: Notice of proposed insider sale | sec.gov ↗ |
| Sep 9, 26 | 144 | Form 144: Notice of proposed insider sale | sec.gov ↗ |
| Sep 9, 26 | 144 | Form 144: Notice of proposed insider sale | sec.gov ↗ |
| Sep 3, 26 | 4 | Form 4: Nielsen Johanna (VP: CORP CONTROLLER) — award 11,893 sh, tax withholding 263 sh | sec.gov ↗ |
Insider trades, 12 months
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-09-09 | Alagirisamy Venkatesh EVP: CHIEF OPERATING OFFICER | Sale 10b5-1 plan | 3.7K | $37.59 | $138.0K |
| 2026-09-09 | Leinwand Robert EVP: Chief Legal Officer | Sale 10b5-1 plan | 3.6K | $37.59 | $137.1K |
| 2026-09-09 | McCartney Philip EVP: CHIEF INN,PROD&DSG OFCR | Sale 10b5-1 plan | 2.6K | $37.59 | $96.2K |
| 2026-08-07 | Montagne Amy PRESIDENT, NIKE | Sale 10b5-1 plan | 4.9K | $42.05 | $204.7K |
| 2026-08-05 | Friend Matthew EVP: CFO | Sale 10b5-1 plan | 2.5K | $41.60 | $102.5K |
| 2026-08-05 | McCartney Philip EVP: CHIEF INN,PROD&DSG OFCR | Sale 10b5-1 plan | 524 | $41.60 | $21.8K |
| 2026-08-05 | Alagirisamy Venkatesh EVP: CHIEF OPERATING OFFICER | Sale 10b5-1 plan | 890 | $41.60 | $37.0K |
| 2026-08-05 | Leinwand Robert EVP: Chief Legal Officer | Sale 10b5-1 plan | 821 | $41.60 | $34.2K |
| 2026-06-12 | McCartney Philip EVP: CHIEF INN,PROD&DSG OFCR | Sale 10b5-1 plan | 17.4K | $46.18 | $803.4K |
| 2026-04-13 | Hill Elliott PRESIDENT & CEO, Director | Buy 10b5-1 plan | 23.7K | $42.27 | $1000.0K |
| 2026-04-10 | COOK TIMOTHY D Director | Buy 10b5-1 plan | 25.0K | $42.43 | $1.1M |
| 2026-04-09 | ROGERS JOHN W JR Director | Buy 10b5-1 plan | 4.0K | $43.34 | $173.4K |
| 2026-04-07 | SWAN ROBERT HOLMES Director | Buy 10b5-1 plan | 11.8K | $42.44 | $500.0K |
| 2026-02-12 | Leinwand Robert EVP: Chief Legal Officer | Sale 10b5-1 plan | 9.1K | $62.33 | $565.0K |