Adobe completes Semrush acquisition to add AI search visibility tools

Adobe said it completed its acquisition of Semrush, a brand visibility platform with SEO, generative engine optimization and agentic search optimization tools. The deal extends Adobe's CX Enterprise offering into brand visibility for AI-driven search. The release did not disclose the price or any Semrush revenue or ARR.

• Adds SEO, generative engine optimization and agentic search optimization tools
• Semrush has more than 28 million users, per the release
• AI traffic to U.S. retail sites rose 269% y/y in March 2026, per Adobe data
• Price and financials not disclosed