Digital Experience
Second-largest segment: $5.86B of FY2025 revenue, up 9%. Adobe is positioning it around agentic AI for customer experience.
The numbers
What it is
Enterprise marketing, content-supply and customer-experience software, including Adobe Experience Manager and customer journey analytics. Customers sign multi-year contracts, so revenue is steadier but grows more slowly than Digital Media.
Why it matters to the stock. Digital Experience is where enterprise AI-agent demand would show up first. A slower-growing segment with large contracts is a risk if AI tools lower the number of seats or modules that customers buy.
News
Adobe and Heathrow Airport extend partnership on CX Enterprise and Brand Visibility
Adobe and Heathrow Airport extended their partnership, with Heathrow using Adobe's agentic AI and customer experience orchestration technology.
Adobe acquires India's Rilo, an AI marketing-intelligence startup, through a team deal and license
Adobe bought Rilo, an India-based AI marketing-intelligence startup, through a team acquisition and a technology license.
Adobe makes CX Enterprise Coworker generally available
Adobe made CX Enterprise Coworker generally available, describing it as an outcomes-based agentic AI solution that coordinates agents across analytics, content creation and journey orchestration.
Adobe completes Semrush acquisition to add AI search visibility tools
Adobe said it completed its acquisition of Semrush, a brand visibility platform with SEO, generative engine optimization and agentic search optimization tools.
Adobe launches CX Enterprise, an agentic platform for customer experience
At Adobe Summit, Adobe introduced CX Enterprise, a platform that combines AI agents, reusable agent skills and Model Context Protocol connections with a control layer for governance and intelligence.