Adobe acquires India's Rilo, an AI marketing-intelligence startup, through a team deal and license

Adobe bought Rilo, an India-based AI marketing-intelligence startup, through a team acquisition and a technology license. Terms were not disclosed, and the deal brings in a six-person team. Rilo's standalone product will shut down, and Adobe plans to fold parts of its technology into its customer experience and marketing products.

• Structure: team acquisition plus technology license; terms not disclosed
• Team size: six people
• Rilo's standalone product shuts down
• Second Adobe acquisition from India after Rephrase.ai in 2023