Adobe and Heathrow Airport extend partnership on CX Enterprise and Brand Visibility

Adobe and Heathrow Airport extended their partnership, with Heathrow using Adobe's agentic AI and customer experience orchestration technology. Heathrow's website, which gets more than 50 million visitors a year, will run on Adobe CX Enterprise, and a new flagship site is planned. Heathrow will also use Adobe Brand Visibility to improve how its content appears in AI search tools.

• Partner: Heathrow Airport, about 84.5 million annual passengers
• Heathrow website (50 million+ annual visitors) to run on Adobe CX Enterprise
• Brand Visibility used to track citations in ChatGPT, Gemini, Copilot and Perplexity