Coca-Cola announces lineup for 2026 ESSENCE Festival of Culture in New Orleans

Coca-Cola announced the performers and activations for its stage at the 2026 ESSENCE Festival of Culture, held July 3 to 5 in New Orleans. The company said this is its 31st year as a festival partner. The announcement is a marketing item with no financial figures.

• Festival held July 3 to 5, 2026 in New Orleans
• 31st year as a festival partner
• Performers include Destin Conrad, Coi Leray and Mario