Companies/Technology/Consumer electronics, software and services

Apple

AAPL · NasdaqEarnings Nov 2Cupertino, California, USA166.0K employeesWebsite ↗
341.06▼ 0.15%Pooled price · full market data →

What matters nowUpdated 9 h ago

  • Apple's latest development is a Nikkei Asia report on October 9, 2026 that it cut iPhone 18 Pro component orders by at least 15% for October on weaker-than-expected demand, linked to higher memory costs and the $100 Pro price increase, and the shares fell more than 2.5% in early trading that day 1. A judge also added $184.2 million of prejudgment interest to the $634 million Masimo verdict over Apple Watch patents, bringing the total to about $818.5 million 2.
  • AAPL traded at 343.735 on pooled 24/7 venue prices at 11:51 UTC on October 13, 2026, up 0.63% from a previous close of 341.57. The September 29 drop of 2.42% has no recorded explanation, and the largest move in the data is a 7.99% fall on July 30, 2026, after the June-quarter report guided September revenue growth to 9% to 11%.
  • Fundamentals as of June 27, 2026 show trailing revenue of $466.8 billion, up 14.2% year on year (16.4% in the latest quarter), and EPS of $8.71, up 32.2%. Gross margin is 48.7% and operating margin 33.2%, and the stock trades at a P/E of 39.5, an EV/EBITDA of 30.2 and a 2.7% free-cash-flow yield on a market cap of about $5.02 trillion.
  • Insiders sold 582,307 shares worth $180.5 million over the last 180 days with no buys, and Tim Cook sold about $63.8 million of stock on October 2, 2026 under a Rule 10b5-1 plan 3.
  • The iPhone Duo foldable opens pre-orders on October 16 with sales from October 23, and Apple reports fiscal Q4 2026 results on Monday, November 2, 2026 at 1:30 p.m. Pacific 4, against company guidance of 9% to 11% revenue growth and a 47% to 48% gross margin. Polymarket prices a 99.4% chance of a foldable iPhone release by October 31 and a 7.8% chance that Apple is the largest company by market cap on October 31.

Apple designs and sells iPhone, Mac, iPad, wearables and home products, and runs a growing set of software services such as the App Store, iCloud, advertising and Apple Pay. Its fiscal year ends in late September. Services is now about a quarter of revenue and is the line most exposed to App Store rules, so the stock trades on iPhone cycles, services growth, gross margin, and how regulators allow Apple to charge for its platform.

How it makes money

Apple sells premium hardware at high margins, with iPhone the largest line at about half of revenue, then makes recurring money from the installed base of more than 2.5 billion active devices. Services (App Store commissions, advertising, cloud storage, AppleCare, Apple Pay and payments) carries higher gross margins than hardware. Most sales run through Apple's own stores and website, carriers and resellers. Its results are sensitive to tariff policy and to regulatory limits on App Store fees.

Last 12 monthsChart & venues →

248.87293.49338.11Qualcomm renews global patent license with Apple, effective April 1, 20271Siri AI beta and iOS 27 roll out, English first2Apple unveils iPhone Duo, its first foldable iPhone, at $1,9993iPhone 18 Pro lists Apple C2 modem; Pro Max modem left unlisted4iPhone 18 Pro and Pro Max launch at $1,199 and $1,299 with C2 modem5Apple shares open 8.6% lower after weaker September-quarter outlook6Apple's June quarter: revenue $109.4B, EPS $2.02; guides September revenue +9% to 11%7China approves Apple Intelligence, built with Alibaba's Qwen8Dec 31Mar 13May 23Aug 2Oct 12
Numbered dots: the stories that mattered. Click one.

Valuation & fundamentalsFull financials →

Market cap$4.98Tpooled price × shares
Enterprise value$5.03T+ net debt $44.75B
P/E (TTM)39.2×EPS $8.71
EV / EBITDA29.9×EBITDA $167.96B
P / Sales10.7×EV/Sales 10.8×
P / Book46.3×equity $107.52B
FCF yield2.7%FCF $136.68B
Shareholder yield2.0%div 0.31% · buyback 1.7%
Revenue (TTM)$466.82B14.2% YoY
Last quarter revenue16.4%growth YoY
EPS growth (TTM)32.2%last Q 28.7%
Gross margin48.7%operating 33.2%
Net margin27.6%EBITDA 36.0%
ROE148.8%on average equity
Cash$39.54Bdebt $84.30B
Shares out14.61Bdiluted 14.71B

TTM through 2026-06-27 from SEC filings (some quarters derived from annual and year-to-date figures). Ratios use our pooled 24/7 price. Quarterly statements →

Biggest businessesAll products & projects →

Latest newsAll news →

App Store Indie Games Week kicks off with seven indie titles, including No Man's Sky mobile on October 28

Apple launched App Store Indie Games Week on October 12, 2026, featuring seven indie titles making their App Store debut, among them Sifu, Vampire Crawlers and No Man's Sky.

News

Apple shares fall after Nikkei reports iPhone 18 Pro order cuts of 15%

Apple shares fell more than 2.5% in early trading on October 9, 2026 after Nikkei Asia reported that Apple cut iPhone 18 Pro component orders by at least 15% for October on weaker-than-expected demand.

News

Apple and The King's Trust launch Creative Labs program for young creatives

Apple announced on October 7, 2026 a new education initiative, Apple x King's Trust Creative Labs, to help young people build careers in the creative industries.

Deal

Apple sets fiscal Q4 2026 results for Monday, November 2

Apple posted on its investor relations page on October 6, 2026 that it will report fiscal Q4 2026 results on Monday, November 2.

Earnings

Judge adds $184.2M prejudgment interest to Masimo's $634M verdict against Apple, total about $818.5M

A US District Judge in the Central District of California ordered Apple to pay about $184.2 million of prejudgment interest on top of the $634 million Masimo jury verdict over Apple Watch patents, bringing the total to roughly $818.5 million.

Legal

Tim Cook sells about $63.8M of Apple stock under a 10b5-1 plan

Tim Cook sold 191,753 Apple shares on October 2, 2026 at prices between $330.66 and $334.50, about $63.8 million in total, according to a Form 4 filing.

Insiders